Sam Heughan Central
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Apr 15, 2016   Leave a Comment Alerts, Charity, News

Stewartry actor Sam Heughan this week launched Tartan Tuesday to raise money for the Bloodwise cancer charity.

The Outlander star is urging people to wear tartan attire every Tuesday for a month.

Sam, who plays Jamie Fraser in the hit US television show , launched the project by wearing a bright red tartan scarf.

And he is encouraging people to use #TartanTuesday, @bloodwise_uk and @AmazonVideoUK when tweeting pictures of themselves supporting the initiative.

The New Galloway-born actor said : “It’s really important to raise awareness as blood cancer is the fifth most common cancer and affects people of all ages.

“I hope people enjoy a month of Tartan Tuesday, have fun with it, and that we raise as much money and awareness as possible. I look forward to seeing everyone’s pictures on Twitter!”

Sam has supported Bloodwise for several years and recently promoted a fundraising-fitness initiative, My Peak Challenge , which has boosted contributions to the charity by nearly £200,000 since its inception in 2015.

The charity’s chief executive Cathy Gilman said: “Sam’s dedication to Bloodwise over the years has been absolutely fantastic and we are proud that he has once again chosen to support our charity by fronting #TartanTuesday.”

To donate £3 to Bloodwise, simply text TTBW54 £3 to 70070 or visit JustGiving at: www.justgiving.com/Tartan-Tuesday .

Funds raised will be invested in clinical trials and research into new treatments for blood cancers such as leukaemia, lymphoma and myeloma. Tartan Tuesday runs until until May 10. [Source]

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